Every Frankie Valli and the Four Seasons fan will have a specific memory of or relationship with the Motown period. For existing fans in 1971 after the excitement of the UK tour it was from all accounts a time of great optimism. By 1973 it was a time of perhaps great frustration at the lack of releases and promotion and a cancelled tour.....but by 1975/76 it was the most enthralling of times with the co-existence of so many Four Seasons identities. It was by far the most exciting time of their careers and the best of all times to be a fan. We had the 1960s Vee-Jay and Phillips sound being re-visited from 10 years before in The Four Seasons Story, The Close-Up album and The Who Loves You album with the NEW Four Seasons Sound and squeezed in we had the 'Chameleon' and 'Inside You' albums from Motown.
Truly an unbelievable and diverse range of styles and performances but all truly great music. That was the time to discover or re-discover the uniquely varied sound of Frankie Valli and The Four Seasons. And the 'Inside You' album was an amazing look back into the vaults at Motown to sample some of the unheard 'experiments' to find that 'hit' sound and the handful of singles that had been released since 1971. And to hear 'The Night' and 'Who Loves You' coming out of our radio's as they climbed the charts was fantastic. This was the peak, the moment, Top 10 again....and then along came December 63(Oh What A Night) to make them Nr 1 again. The culmination of years of dogged hard work and pain.
And that, it appears, is what Mowest/Motown was.
But we didn't know what had happened at the label(s) and we didn't know the musical journey. We still don't. But now we do know of and have heard a lot more, than back then. When we first heard 'Inside You' and 'With My Eyes Wide Open' which even Frankie and Bob Gaudio had not heard for 2 years and which was released without their permission/approval in 1975 , we were rightly blown away. Simply superb Crewe/Gaudio writing and producing at a new level and sound to anything before with Motown's superb studio and musicians and the most advanced 16 track recording.
But by 1975 they and Bob Crewe had moved on and they didn't want to go back. They had developed NEW material and signed to new labels so really couldn't look back with no ownership rights to the material. But fortunately for them, we hadn't forgotten this timeline, and like 'sweets' we relished the then 'recent relics' from the vault. Frankie and Bob hoped the Motown Years would just fade away and be consigned to the 'non-hit' era best forgotten. But 'The Night' (a Nr 7 UK chart hit and Northern Soul anthem) and The UK Appreciation Society have never let that happen.
And now (with us finally persuading The Four Seasons Partnership and Motown Universal to release their Motown 'released' material on CD for the first time in 2008 ) our latest research finds have provided the clearest picture ever of the 'Lost Motown Masters' by Frankie and The Four Seasons in their most diverse and most prolific experiments still in the vaults....unheard for 44 years.
We now have all the Master Nrs list completed from Motown records. It shows 53 Masters of which a massive 31 remain unreleased. And there are a rumoured 20 plus tracks not researched.
How differently fate might have been if Motown had realised what they had and been better at promoting and selling it. That 1975/76 euphoria may not have happened like it did? But it would have sometime as quality will always rise to the surface in music as long as someone cares enough to make sure it does. Well we are doing that in our Four Seasons Motown Unreleased Campaign on Facebook as we demonstrate the Motown Treasures being neglected in the Motown Universal vaults. What had been rumour has become fact. This is the unheard and unappreciated creative work from 1971 to 1973 which we now know exists. And our Campaign aims to generate enough interest and enthusiasm to make someone agree, the 'Lost Tracks' are the 'missing link' back to fame and glory. They should be preserved and RELEASED.
Below are just some of the songs we want to hear properly re-masterd from the vaults....BY FRANKIE VALLI AND THE FOUR SEASONS ...the fight for this goes on!!!!!