Motown Unreleased

The ‘Song’ as a Project – Frankie Valli and The Four Seasons

In the recent interview with Charlie Calello by Anthony and George, Charlie said that each song and each album ‘was a project, and when completed, we moved on’.

 

As a former Project Manager I relate to seeing all of the catalogue we assembled in my big 4 year project with Snapper Records as mini projects in themselves.

 

And that has always been my approach since working with my late friend and Sound Engineer Stefan Wriedt. As he taught me how to use software to eliminate imperfections in the surviving recordings, as we poured over each album and the tracks within.

 

As with all artist in the analog age, these were mini opera’s put together from multi-tracks recordings. At first from 4 track up to 16 track by 1967 and 20/24 track by the early 1970s. Ever more complex sound and quality. Listening to Charlie’s recollections in interview and studying the arranging and production skills of Bob Crewe and later Bob Gaudio we can see how arrangements went from simple manufactured ‘pop’, with few instruments, to huge mixes on 16 and 24 track with multiple guitars, strings and horns.

 

By 1966 that was beginning, and just when the sound was changing and expanding with such anthemic elements…..the Four Seasons sound became ‘lost’ as Frankie Valli focused on his solo successes. By a strange coincidence the same thing happened 10 years later.

 

The 1970s began with the awesome arrangement of ‘Love Isn’t Here[like it used to be],a superb lush and complex arrangement, and finished with ‘Soul/Heaven Above Me’. However the decades story of creative music remains incomplete with the missing tracks with many ‘projects’…….NOT available for us to analyse or understand.

 



The recent Motown Unreleased CD shows just how 16 track recording and top production, sound engineering, instrumentation and vocal backing were available at Motown. We can study each track as a project before ‘they’ moved on…….but even Andrew Lloyd Webber bemoans the way Record Companies ignored artists wishes re a project and cast them aside…...after all the artists would pick up the tab for the studio and production costs. And that was the policy at Motown.

 

Mowest and Motown in the early 1970s were a ‘mess’. In his book ‘To Be Loved’ Berry Gordy speaks of his relationship turmoil not just in his personal life but in the corporate world. He says of the period 1971 to 1975…...’what had worked for me in the past was working against me’…..’the executive chain of command was fuzzy’.” He sacked Barney Ales and had to give Stevie Wonder an ‘open book’ contract to keep him at his most creative. He literally could not cope with the film-making process [he and his people ‘had no experience’ he says] for ‘Lady Sings the Blues’ and ‘Mahogany’ plus Stevie Wonder's near fatal road accident added to his woes. His ‘intimate’ relationships with Chris Clark and Diana Ross [both before and after she married another man and had a child], make his comment that these were ‘confusing times’, very apt. What chance did MoWest Records in LA have have?. ‘Smokey [and other main artists] refused to move to California. He[Smokey] was scared stiff of earthquakes’ he says in his book. His life as he describes it was ‘emotionally hurting’ when he signed the Four Seasons in October 1971 just months after Diana Ross gave birth to a child that was his!! Diana acknowledged this and told her new husband. Their intimate relationship would resume and run through the films and the next few years.

 

And Frankie Valli and the Four Seasons were in the middle of this chaotic company with Berry Gordy's 'maelstrom' throughout this period with few singles and albums but dozens of ‘canned’ recordings!!!!. Berry Gordy’s landmark mistake with the group was to choose ‘Walk On, Don’t Look Back’, instead of ‘The Night’ for US release in August 1972. His in-house team, ‘The Corporation’ were chosen to keep the writing/publishing royalties, rather than Bob Gaudio and Al Ruzika on 'The Night'. At the same time Frankie had serious hearing problems and Bob Gaudio and Brit had serious personal issues. The 4 Seasons had their own personal and group membership issues but still created great music 'projects' and by 1974 Frankie and Bob found new ‘partners’ and had assembled the best group line-up since the original group and a world wide resurgence followed by the mid decade. A lesson in resilience which shines through on CD 22 of the Snapper Box Set.

 

And so whilst we can enjoy the superb detail and constructs within the Motown Unreleased that ‘escaped’ in 2023, we can’t see the projects and understand fully the ‘experiments in artistic expression of the period because so much is still unreleased.

 

All we can do is keep a focus on the Rare and Unreleased tracks and enjoy their superb productions. Maybe someday someone will convince whoever will be the Four Seasons Partnership[or it’s successor] that a full analysis of how, despite Berry Gordy’s ‘chaos’,  Frankie Valli, Bob Gaudio, Bob Crewe and the group were gonna come back through this period to achieve success.

 

New ‘projects’ awaited them. But not all would get finished or released.......

 

 


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